Case: Grand

Designing the future of hospitality management

Grand is a forward-thinking hospitality tech startup delivering an AI-assisted property and venue management platform for hotels and venues.

Project facts

Colaboration
Grand / Stephanie Barbon

My work
Digital identity
Website Design & UI elements
Design system

The project focused on defining a premium brand identity and digital presence — communicating a complex, AI-driven product through a human, elegant, and future-oriented design language inspired by Art Deco principles.

I was responsible for the visual concept, brand identity, logo, illustration style (including AI-assisted visuals), and website design — shaping a distinctive and scalable foundation for a growing hospitality platform.

The visual identity for Grand is built around elegance, confidence, and forward-thinking hospitality.

The goal was to create a premium yet welcoming brand that bridges traditional hotel values with modern, AI-assisted technology.

The arch is a central visual element throughout the identity. Inspired by architectural gateways, it symbolizes guidance, transition, and progress — acting as a bridge between people and technology, and between hospitality traditions and future guest experiences.

Color and typography support the premium positioning, while dynamic layouts and bold illustrations add energy and clarity.

Selected illustrations are AI-generated, reinforcing Grand’s use of artificial intelligence and adding a subtle contrast between classic inspiration and future-facing technology.

Together, branding, UI, and visual elements create a confident and modern identity — one that feels exclusive without being distant, and innovative without losing its human touch.

Dynamic, modern, bold illustrations

As a great contrast to the standard images, more abstract and colorful visuals can be mixed in. These illustrative AI generated images create a nice balance to the more "tech" look.
The arch remains a key visual element as a reference to the brand. 

Grand’s technology is cutting-edge, giving it a modern and fresh appearance.  

Combined with UI visuals, images and graphic shapes it creates an exciting dynamic.

By integrating real-life imagery and UI elements, the brand experience becomes modern, human, and cutting-edge.

The illustrations offer a modern take on Art Deco, combining geometric precision with warmth. The arches evoke openness, while bold colors and 3D depth add a fresh, innovative feel.   