A simple and flexible way of working
Every project is different — whether it’s branding, digital products, or platforms.
The goal is always the same: creating clarity, alignment, and steady progress.
Below is a typical way of working.
01 Initial alignment
We start with a conversation to understand your business, goals, and context.
This is about getting clarity on:
what you want to achieve
what challenges you’re facing
what success looks like
A strong start ensures we’re solving the right problem.
02 Direction & workshop
Before moving into design, we define a clear visual direction.
Depending on the project, this can include a focused workshop where we align on:
brand direction
product or user experience
visual tone and positioning
The goal is alignment — not guesswork.
03 Concept Direction
Based on the direction, I develop an initial design approach.
This can take different forms depending on the project:
overall visual direction
(colours, typography, image/ illlustration style)design of selected interface elements
key user flows, pages or layouts
We align on the foundation before moving forward.
04 Design development
The direction is developed into a complete design solution.
This could be:
a visual identity and a design system
a digital product or interface
a website, app or platform
We work iteratively with ongoing feedback to ensure progress and quality.
No big surprises — just steady progress.
05 Handover
Once the design is complete, everything is prepared for implementation.
You receive:
structured design files
documentation where needed
support during handover
Making it usable in practice is part of the design.
06 Optional support
Depending on your needs, I can also support with:
Brand / design guidelines
Design systems
Design QA during development
Ongoing design support to maintain quality and consistency over time
The process always adapts to the project — not the other way around.
I don’t work as an external agency — I work as a design partner.
Close to your team. Close to the work.
Focused on clarity, progress, and quality.
