Case: goMember
Improving everyday member experiences
Project facts
Colaboration
goMember
Studio Génial, Stéphanie Barbon
My work
Digital experience
App design
UX-flows
goMember is a platform designed to support communities through memberships, communication, and shared activities.
The project focused on refining and evolving the existing visual identity and user experience — building on what was already there to create a more cohesive and intuitive experience across web and app.
Starting from the current CVI, I extended and clarified the visual system to improve consistency, readability, and overall expression. At the same time, key user flows in the app were simplified — including communication, messaging, and booking — making it easier for members to interact and stay connected.
Selected website pages were also redesigned to improve structure, hierarchy, and clarity, with a stronger focus on communicating the core idea of community.
The result is a more unified and user-friendly platform — where clearer flows and a stronger visual direction support everyday engagement.
Key user flows in the app were improved — including communication, messaging, and sign-up processes — making it easier for members to interact, respond, and stay connected. Special attention was given to the calendar and booking experience, simplifying how users navigate activities and take action.
